My Approach
A rigorous methodology to transform potential into performance, enhanced by artificial intelligence.
Diagnostic & Acquisition
- Comprehensive financial and operational hotel audit (financial ratios, DSCR)
- Market positioning and competition analysis (SWOT)
- Technical building inspection and CAPEX evaluation
- Return scenario modeling and EBITDA potential calculation
Turnaround & Transformation Plan
- Definition of new concept (branding, design) for repositioning
- Phased renovation plan to minimize operating losses
- Selection of partners and construction cost optimization
- Detailed budget and timeline to maximize ROI
Operational Excellence & Revenue
- Revenue Management optimization (ADR, RevPAR) and automated Upsells
- Multi-channel distribution strategy to reduce OTA commissions
- Staff training and service standards (guest experience)
- Rigorous cost control to increase profit margins
Valuation & Exit Strategy
- Key Performance Indicator (KPI) and EBITDA monitoring
- Revenue stabilization post-transformation to maximize value
- Sales dossier and investment memo preparation
- Identification of potential buyers (private equity, family offices)
Artificial Intelligence
- Using AI for predictive analysis of market trends.
- Optimizing operations and guest experience through data.
Value Creation Levers
| Lever | Action | Target Impact |
|---|---|---|
| Renovation | Modernization of rooms and common areas | Increase in Average Daily Rate (ADR) |
| Operations | Process and staff optimization | Improvement of operating margin |
| Marketing | Brand repositioning | Attraction of premium clientele |
| Distribution | Reduction of OTA dependence | Increase in direct bookings |
Typical Time Horizon
Each project is unique, but I generally aim for a 3 to 7-year cycle to maximize value creation.
*Variable depending on market conditions and project complexity.